How to Beat the Top 10 for 'Ayakkabı'

The Turkish keyword 'ayakkabı' (shoes) is dominated by major e-commerce players like Trendyol, Deichmann, adidas, Flo, and Boyner, plus paid ads from Amazon and PUMA. The top organic results are all product category pages or brand homepages. To rank #1, a new site must target a specific niche or user intent that these giants are overlooking. For instance, creating a comprehensive buying guide, shoe care tips, or a comparison of brands could attract informational queries that lead to affiliate sales. The content should be in-depth, mobile-friendly, and load fast, as these are key ranking factors.

Content Gaps: The current snippets are short and generic, often just 'Ayakkabı modelleri indirimli fiyatla...' or 'En trend ayakkabılar...'. They lack rich features like FAQs, step-by-step guides, or video content. A new site can fill this gap by publishing a 'Ultimate Ayakkabı Buying Guide' with sections on types (spor, topuklu, bot), materials, sizing tips, and seasonal recommendations. Including user-generated reviews and high-quality images can also improve engagement. Additionally, targeting long-tail keywords like 'en rahat yürüyüş ayakkabısı' or '2026 ayakkabı trendleri' can capture traffic with lower competition.

Backlink Strategy: To compete with domain authorities like Trendyol (DA 85+), a new site must build high-quality backlinks from Turkish fashion blogs, magazines, and forums. Guest posting on sites like 'Moda Haberleri' or 'Shoe Lovers Turkey' can provide relevant links. Also, creating shareable infographics about shoe care or fashion trends can earn natural backlinks. Leveraging social media platforms like Instagram and Pinterest for visual content will drive traffic and signals. Finally, local SEO is crucial: optimize for Google My Business if physical stores exist, and get listed in Turkish business directories. With a focused niche, superior content, and strategic link building, a new site can gradually outrank these e-commerce giants for specific queries.